Resources

Importance of research in business

Ever heard of the toy company LEGO? Did you know that this renowned brand was geared towards boys for decades, so much that only 9% of their primary users were female? The company took to sending out researchers to conduct

Building a mental health startup in Asia with Joan Low (ThoughtFull)

In this episode, Irzan Raditya talks about how he’s built Kata.ai into a leading B2B SaaS Startup in Indonesia. He talks about the importance of being laser focused on your vision, why he favors collaboration over competition in a market that relies on personal relationship, and why he thinks distribution trumps product market fit.

Predicting the effectivity of content marketing

Is content marketing really effective?

In the last few years, content marketing is one of the buzz keywords everyone keeps talking about. You can easily find it recommended as a part of effective marketing strategy for almost all types of businesses. But here comes the

Ethical and sustainable design with Sebastian Mueller (MING Labs)

In this episode, Irzan Raditya talks about how he’s built Kata.ai into a leading B2B SaaS Startup in Indonesia. He talks about the importance of being laser focused on your vision, why he favors collaboration over competition in a market that relies on personal relationship, and why he thinks distribution trumps product market fit.

Jl. H.R. Rasuna Said No. 5
Jakarta, Indonesia
12950

250 North Bridge Road
Singapore
179101

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