Ravenry's Blog

Why work with freelancers?

Globally, it is estimated that 17.6% of the world’s working demographics are freelancers in 2018. By 2027, the proportion will reach an estimated 28% globally by a conservative estimate. Some industry players estimated that in some countries like the US, this proportion will reach 50.7% by 2027.

The rise of on-demand knowledge work

Companies spend millions of dollars generating or purchasing insights every year. In 2012, a report by McKinsey and IDC found that an employee spent an average of 8.8 hours searching for information and an additional 8.1 hours analysing it during a workweek. That equates to around 60 days per year of people spending time generating insights rather than executing on them. In dollar terms, those days are worth at least $12,500 per employee per year.

Ravenry Growth Series #1 Interview with Yeap Ming Feng, Head of Growth at Seedly

Yeap Ming Feng is the Head of Growth at Seedly, Singapore’s largest personal finance community. Ming Feng has been instrumental at helping Seedly grow to its current size. The company currently attracts more than 1.1 million visitors to its platform every month up from 600,000 just a year ago. The company initially started with its community strategy to support growth of its mobile app. However, the content the company generates has undoubtedly solved huge pain points amongst Singaporeans who are looking to educate themselves with personal finance knowledge. 

How content is shaping the world around us

In Bill Gates’ essay from 1996, where the phrase “content is king” was popularised, the idea of content as the propelling force of the internet was front and center. He argued that like the TV and broadcasting industries, “long term winners are those who know … [how] to deliver information and entertainment.”

Content is still one of the most powerful growth drivers for your business

In 2006, Hubspot started its business and only had 3 customers in its first year. By 2020, the company is on track to generate more than $800 million in revenue, boasting more than 85,000 customers. That is 34% more customers from the year before – an amazing growth at a time when COVID-19 was devastating and bankrupting businesses.

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