Case Studies

Expansion Strategy Formulation for a Mobility Unicorn

The client, one of the biggest ride-hailing companies in Southeast Asia, was eyeing expansion into the second and third-tier cities within its core markets. The central challenge was to pinpoint success stories in similar contexts and develop a benchmarking framework

Wildfire detection technology expansion to Indonesia

As a leading multinational engineering and technology company, the client aims to expand their successful German-based fire detection sensor technology into the Indonesian market. The core challenge was determining the viability of market entry and identifying strategic entry points. They