Ravenry took charge of this exploration through a tailored three-phase approach. Initially, we dove into extensive secondary research, identifying potential opportunity spaces within the sustainable agricultural sector. Collaboratively with the client, we refined these opportunities, applying a custom framework to define clear problem statements. In the subsequent phase, we honed in on these problems, scrutinizing the vertical markets and their inherent challenges. The final deep dive focused on pinpointing the target customers, understanding their core issues, and evaluating the potential for a sustainable venture in this domain.