Ever heard of the toy company LEGO? Did you know that this renowned brand was geared towards boys for decades, so much that only 9% of their primary users were female? The company took to sending out researchers to conduct
In the last few years, content marketing is one of the buzz keywords everyone keeps talking about. You can easily find it recommended as a part of effective marketing strategy for almost all types of businesses. But here comes the
While many people have recognised the benefits of working with freelancers, there are still many questions around how they should go about sourcing for the right freelancers.
Sourcing for the right freelancers can be as challenging as recruiting a full-time employee if you do not know where to begin. There are several ways you can find freelancers right now, and we’ll explore their pros and cons.
Brands with a lot of updates, need to ask themselves which social network is best to share content most frequently. After all, the algorithms of social media sites do change constantly. If you post too much or too little, your content might not get the reach you wanted. However, there is one social network that allows you to post as often as you wish – and that’s Twitter. Read on to find out more about how marketers can get the best out of the platform.
With the rise of Instagram and TikTok over the past few years, Pinterest has been pushed out of focus for a little bit. However, the truth is that this visual social network is more relevant than ever before – simply for the fact that it offers the longest life for a piece of content.
Working with freelancers is very different from working with your full time colleagues. They are often not co-located with you, they have different schedules, and might even live in completely different timezones. In our years of working with hundreds of freelancers, we have accumulated several tips that might be helpful.
While there’s a lot of platforms out there that helps you find great freelancers, people seem to still have issues finding the right freelancers for their needs.
In the US alone, there is an estimated 57 million freelancers! In the developed markets, freelancers represent around 20% – 30% of the total productive demographics. Imagine having to sift through all these candidates for your project.
So what is the best way for you to find the right freelancers? Here are some tips.
Globally, it is estimated that 17.6% of the world’s working demographics are freelancers in 2018. By 2027, the proportion will reach an estimated 28% globally by a conservative estimate. Some industry players estimated that in some countries like the US, this proportion will reach 50.7% by 2027.
Companies spend millions of dollars generating or purchasing insights every year. In 2012, a report by McKinsey and IDC found that an employee spent an average of 8.8 hours searching for information and an additional 8.1 hours analysing it during a workweek. That equates to around 60 days per year of people spending time generating insights rather than executing on them. In dollar terms, those days are worth at least $12,500 per employee per year.
In just a few years, Yeap Ming Feng and Seedly built a highly-successful personal finance platform in a competitive space by taking cues from their users’ experience. Focusing on one’s audience and making digital a seamless part of the customer experience are as crucial as ever before.
Yeap Ming Feng is the Head of Growth at Seedly, Singapore’s largest personal finance community. Ming Feng has been instrumental at helping Seedly grow to its current size. The company currently attracts more than 1.1 million visitors to its platform every month up from 600,000 just a year ago. The company initially started with its community strategy to support growth of its mobile app. However, the content the company generates has undoubtedly solved huge pain points amongst Singaporeans who are looking to educate themselves with personal finance knowledge.
In Bill Gates’ essay from 1996, where the phrase “content is king” was popularised, the idea of content as the propelling force of the internet was front and center. He argued that like the TV and broadcasting industries, “long term winners are those who know … [how] to deliver information and entertainment.”
250 North Bridge Road
Singapore
179101
Block71 @ Ariobimo Sentral
Jl HR Rasuna Said Kav 5 Bl X-2
South Jakarta, Indonesia
12950
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250 North Bridge Road
Singapore
179101
Block71 @ Ariobimo Sentral
Jl HR Rasuna Said Kav 5 Bl X-2
South Jakarta, Indonesia
12950
Subscribe to our newsletter and join thousands of professionals for our latest updates and insights!
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