Yeap Ming Feng is the Head of Growth at Seedly, Singapore’s largest personal finance community. Ming Feng has been instrumental at helping Seedly grow to its current size. The company currently attracts more than 1.1 million visitors to its platform every month up from 600,000 just a year ago. The company initially started with its community strategy to support growth of its mobile app. However, the content the company generates has undoubtedly solved huge pain points amongst Singaporeans who are looking to educate themselves with personal finance knowledge.
In this interview, we spoke to Ming Feng about how he started his journey at Seedly and as a growth expert. He shared about his early days building the Seedly content and community team, and how they discovered content as their engine for growth. Throughout the interview, Ming Feng also explained his philosophies on experimentation and testing, and attributed his success to a keen focus on their audience.
Watch the full interview here: