5 in-demand areas of work to leverage your business in the pandemic

While many people have recognised the benefits of working with freelancers, there are still many questions around how they should go about sourcing for the right freelancers.

Sourcing for the right freelancers can be as challenging as recruiting a full-time employee if you do not know where to begin. There are several ways you can find freelancers right now, and we’ll explore their pros and cons.

5 benefits of working with freelancers

While many people have recognised the benefits of working with freelancers, there are still many questions around how they should go about sourcing for the right freelancers.

Sourcing for the right freelancers can be as challenging as recruiting a full-time employee if you do not know where to begin. There are several ways you can find freelancers right now, and we’ll explore their pros and cons.

Importance of research in business

Ever heard of the toy company LEGO? Did you know that this renowned brand was geared towards boys for decades, so much that only 9% of their primary users were female? The company took to sending out researchers to conduct a four-year study involving over 3,500 girls, focusing on their playing habits, and gathering feedback […]

Is content marketing really effective?

Predicting the effectivity of content marketing

In the last few years, content marketing is one of the buzz keywords everyone keeps talking about. You can easily find it recommended as a part of effective marketing strategy for almost all types of businesses. But here comes the real question: is content marketing really effective? For decision makers who are accustomed to a […]

Should you hire freelancers from freelancer marketplaces?

While many people have recognised the benefits of working with freelancers, there are still many questions around how they should go about sourcing for the right freelancers.

Sourcing for the right freelancers can be as challenging as recruiting a full-time employee if you do not know where to begin. There are several ways you can find freelancers right now, and we’ll explore their pros and cons.

Which social network should you share content most frequently?

Why you should share your contents most frequently on Twitter?

Brands with a lot of updates, need to ask themselves which social network is best to share content most frequently. After all, the algorithms of social media sites do change constantly. If you post too much or too little, your content might not get the reach you wanted. However, there is one social network that allows you to post as often as you wish – and that’s Twitter. Read on to find out more about how marketers can get the best out of the platform.

Which social network has the longest life for a piece of content?

Why Pinterest has the longest life for a piece of content?

With the rise of Instagram and TikTok over the past few years, Pinterest has been pushed out of focus for a little bit. However, the truth is that this visual social network is more relevant than ever before – simply for the fact that it offers the longest life for a piece of content.

10 tips for those working with freelancers for the first time

Working with freelancers is very different from working with your full time colleagues. They are often not co-located with you, they have different schedules, and might even live in completely different timezones. In our years of working with hundreds of freelancers, we have accumulated several tips that might be helpful.

How do you find the right freelancers for your project?

While there’s a lot of platforms out there that helps you find great freelancers, people seem to still have issues finding the right freelancers for their needs.

In the US alone, there is an estimated 57 million freelancers! In the developed markets, freelancers represent around 20% – 30% of the total productive demographics. Imagine having to sift through all these candidates for your project.

So what is the best way for you to find the right freelancers? Here are some tips.

Why work with freelancers?

Globally, it is estimated that 17.6% of the world’s working demographics are freelancers in 2018. By 2027, the proportion will reach an estimated 28% globally by a conservative estimate. Some industry players estimated that in some countries like the US, this proportion will reach 50.7% by 2027.