Companies spend millions of dollars generating or purchasing insights every year. In 2012, a report by McKinsey and IDC found that an employee spent an average of 8.8 hours searching for information and an additional 8.1 hours analysing it during a workweek. That equates to around 60 days per year of people spending time generating insights rather than executing on them. In dollar terms, those days are worth at least $12,500 per employee per year.
In just a few years, Yeap Ming Feng and Seedly built a highly-successful personal finance platform in a competitive space by taking cues from their users’ experience. Focusing on one’s audience and making digital a seamless part of the customer experience are as crucial as ever before.
Yeap Ming Feng is the Head of Growth at Seedly, Singapore’s largest personal finance community. Ming Feng has been instrumental at helping Seedly grow to its current size. The company currently attracts more than 1.1 million visitors to its platform every month up from 600,000 just a year ago. The company initially started with its community strategy to support growth of its mobile app. However, the content the company generates has undoubtedly solved huge pain points amongst Singaporeans who are looking to educate themselves with personal finance knowledge.
In Bill Gates’ essay from 1996, where the phrase “content is king” was popularised, the idea of content as the propelling force of the internet was front and center. He argued that like the TV and broadcasting industries, “long term winners are those who know … [how] to deliver information and entertainment.”
In 2006, Hubspot started its business and only had 3 customers in its first year. By 2020, the company is on track to generate more than $800 million in revenue, boasting more than 85,000 customers. That is 34% more customers from the year before – an amazing growth at a time when COVID-19 was devastating and bankrupting businesses.
Ravenry is evolving. We started our business two years ago because we want to help more high-skilled freelancers in Southeast Asia find better opportunities. We believe that high-skilled freelancers will become more important in the future of work. Talents increasingly prefer more flexible ways of working, while organisations need talents with more specialised expertise. Ravenry […]
We are drowning in data. By 2025, we will be swimming in at least 175 Zettabytes of data. 90% of the world’s data was generated in the past 2 years! At the same time, we are also trying to be more data-driven. Organisations are transforming themselves to figure out how best to utilise these treasure […]
We all have heard the new adage that “data is the new gold”. Organisations are spending hundreds of millions of dollars building ‘data strategies’. They aim to generate and organise more data to help them build competitive advantage. As the amount of data to be processed increases, so will the number of tools required to […]
As the world becomes more and more data-driven, it is important to ensure that you are informed when making decisions in your business. Desk research, also known as secondary research, is one of the most accessible ways to collect information quickly to generate meaningful insights. As implied, desk research involves data gathering and analysis work […]