How Seedly built a platform with 1.1 million monthly visitors by focusing on their audience
In just a few years, Yeap Ming Feng and Seedly built a highly-successful personal finance platform in a competitive space by taking cues from their users’ experience. Focusing on one’s audience and making digital a seamless part of the customer experience are as crucial as ever before.
Ravenry Growth Series #1 Interview with Yeap Ming Feng, Head of Growth at Seedly
Yeap Ming Feng is the Head of Growth at Seedly, Singapore’s largest personal finance community. Ming Feng has been instrumental at helping Seedly grow to its current size. The company currently attracts more than 1.1 million visitors to its platform every month up from 600,000 just a year ago. The company initially started with its community strategy to support growth of its mobile app. However, the content the company generates has undoubtedly solved huge pain points amongst Singaporeans who are looking to educate themselves with personal finance knowledge.
How content is shaping the world around us
In Bill Gates’ essay from 1996, where the phrase “content is king” was popularised, the idea of content as the propelling force of the internet was front and center. He argued that like the TV and broadcasting industries, “long term winners are those who know … [how] to deliver information and entertainment.”
