In this episode, David Fallarme talks about how he’s built HubSpot’s marketing strategy for a fragmented market such as Asia. He also talks about why it is important to put customer first, his view on personal branding, and the strategies and tools he uses for his personal growth.
The importance of team alignment in building an early stage startup with Charles Allard Jr. (Delvify)
In this episode, Charles Allard (Delvify) talks about building a team that is aligned with your startup’s vision and mission. Charles also speaks about optimising your startup for an exit, building a network of mentors to help your personal growth, and using content with deep insights to build your credibility.
Growing Kaliber into a $800k ARR business within 10 months with Robert Lai (Kaliber Performance Marketing)
In this episode, Robert Lai (Kaliber) talks about using content to attract new customers and embodying radical transparency to retain them. Robert also talks about building a culture of open communication and trust with his clients, and focusing on being great in ONE thing rather than being a jack-of-all-trades.
Growing two bootstrapped startups by being a good online citizen with Jesse Hanley (Bento and TalentTree)
In this episode, Jesse Hanley (Bento and TalentTree) talks about bootstrapping his two startups and being a good online citizen. He also shares how he makes sure to de-risk his businesses, picks his product and market carefully, and why friendship is his metric of success.
In just a few years, Yeap Ming Feng and Seedly built a highly-successful personal finance platform in a competitive space by taking cues from their users’ experience. Focusing on one’s audience and making digital a seamless part of the customer experience are as crucial as ever before.
Yeap Ming Feng is the Head of Growth at Seedly, Singapore’s largest personal finance community. Ming Feng has been instrumental at helping Seedly grow to its current size. The company currently attracts more than 1.1 million visitors to its platform every month up from 600,000 just a year ago. The company initially started with its community strategy to support growth of its mobile app. However, the content the company generates has undoubtedly solved huge pain points amongst Singaporeans who are looking to educate themselves with personal finance knowledge.
In Bill Gates’ essay from 1996, where the phrase “content is king” was popularised, the idea of content as the propelling force of the internet was front and center. He argued that like the TV and broadcasting industries, “long term winners are those who know … [how] to deliver information and entertainment.”