The client, a venture builder from a global leader in agriculture and the fast-food industry, sought to penetrate new markets with a focus on sustainability. The challenge was to identify the opportunities within these emerging verticals and build new ventures out of them, ensuring the exploration was in alignment with their strategic vision and operational strengths.
The client, one of the biggest ride-hailing companies in Southeast Asia, was eyeing expansion into the second and third-tier cities within its core markets. The central challenge was to pinpoint success stories in similar contexts and develop a benchmarking framework that would enable the identification of viable expansion strategies.
As a leading multinational engineering and technology company, the client aims to expand their successful German-based fire detection sensor technology into the Indonesian market. The core challenge was determining the viability of market entry and identifying strategic entry points. They needed to understand the local need, urgency, and competitive landscape for such technology and assess potential strategies which included forging partnerships, delaying market entry, or considering alternative markets due to varying levels of market need and urgency.