How to create a winning market-entry strategy: Dos and don’ts

By Lulu Helina Mulya & Krishnawidya If you are a business owner looking to expand your business, you should consider market entry as it is a critical aspect of most cases of business growth. Entering new markets can help you unlock a wide range of benefits and allows you to reach a broader customer base, […]

Reshaping Consumer Decision-making Process through Personalised Algorithm

By Lulu Helina Mulya With the rise of digital commerce, online food delivery, and everything in between, we witnessed the democratisation of the market which, in a glance, simplified human livelihood. However, the open market phenomenon we are currently facing can also act as a double-edged sword. As there are seemingly endless choices and possibilities […]

On-demand knowledge work is the future of work

As businesses transform itself for the future, we will discover that the future of on-demand work is one that is more befitting to knowledge workers. The question is are we able to transform the current army of on-demand task-based workforce into the future on-demand knowledge workers businesses will sorely need?

A Fertile Archipelago for Unicorns

Indonesia is one of the fastest-growing countries in the world. A report by PWC states that Indonesia will become the fourth largest country by GDP in the world by 2050. This is evident in the past few years as the country’s GDP has consistently been growing at more than 5% annually (vs. 3% global average). The country is already the biggest economy in Southeast Asia with more than USD 1 trillion in GDP.