Turning your early adopters into brand ambassadors with Allan Teng (Workato)
In this episode, Irzan Raditya talks about how he’s built Kata.ai into a leading B2B SaaS Startup in Indonesia. He talks about the importance of being laser focused on your vision, why he favors collaboration over competition in a market that relies on personal relationship, and why he thinks distribution trumps product market fit.
SaaS Wave in Indonesia
While the SaaS wave has taken many developed countries by storm, the prevalence of this business and delivery model is still relatively low in Southeast Asia. With its digital economy estimated to reach USD 130 billion by 2025, Indonesia is an important market to crack. As such, understanding how Indonesians are reacting towards the SaaS model is key to unlocking the potential of the rest of the region.
Download our 32-page deep-dive research to learn more about how SaaS is transforming digital economies in Indonesia.