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Tag: neuromarketing

Bootstrapping a tech startup with a non-tech founder with Rajiv Lamba (SurveySensum & NeuroSensum)

In this episode, Irzan Raditya talks about how he’s built Kata.ai into a leading B2B SaaS Startup in Indonesia. He talks about the importance of being laser focused on your vision, why he favors collaboration over competition in a market that relies on personal relationship, and why he thinks distribution trumps product market fit.

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