Growth strategies in Asia with David Fallarme (HubSpot)

In this episode, David Fallarme talks about how he’s built HubSpot’s marketing strategy for a fragmented market such as Asia. He also talks about why it is important to put customer first, his view on personal branding, and the strategies and tools he uses for his personal growth.

Ravenry Growth Series #1 Interview with Yeap Ming Feng, Head of Growth at Seedly

Yeap Ming Feng is the Head of Growth at Seedly, Singapore’s largest personal finance community. Ming Feng has been instrumental at helping Seedly grow to its current size. The company currently attracts more than 1.1 million visitors to its platform every month up from 600,000 just a year ago. The company initially started with its community strategy to support growth of its mobile app. However, the content the company generates has undoubtedly solved huge pain points amongst Singaporeans who are looking to educate themselves with personal finance knowledge. 

How content is shaping the world around us

In Bill Gates’ essay from 1996, where the phrase “content is king” was popularised, the idea of content as the propelling force of the internet was front and center. He argued that like the TV and broadcasting industries, “long term winners are those who know … [how] to deliver information and entertainment.”