As the world becomes more and more data-driven, it is important to ensure that you are informed when making decisions in your business. Desk research, also known as secondary research, is one of the most accessible ways to collect information quickly to generate meaningful insights.
As implied, desk research involves data gathering and analysis work that can be done without leaving the desk. It involves the collection and processing of information that has already been created by other people. This is in contrast with primary research which usually involves the creation or collection of new data through surveys, interviews, focus group discussions, and other primary data analytical tools.