Our client works in the business planning team and oversees the study of new projects and initiatives within the company. He was putting together a business plan for an $80 million submarine cable project for Southeast Asia and requires additional research to corroborate his pitch.
As a lean unit, the business planning team manages the business planning process end-to-end, from data collection through secondary research to crafting analysis and recommendations. His team needed to understand the landscape of the data centre and submarine cable industries in Southeast Asia to bolster his proposal and justify the need for a new submarine cable provider in the region.
However, it was challenging to obtain the relevant data about this industry in Southeast Asia. Additionally, the region is highly fragmented with data recorded in multiple sources and languages making the information even more inaccessible.