How to create a winning market-entry strategy: Dos and don’ts
By Lulu Helina Mulya & Krishnawidya If you are a business owner looking to expand your business, you should consider market entry as it is a critical aspect of most cases of business growth. Entering new markets can help you unlock a wide range of benefits and allows you to reach a broader customer base, […]
Reshaping Consumer Decision-making Process through Personalised Algorithm
By Lulu Helina Mulya With the rise of digital commerce, online food delivery, and everything in between, we witnessed the democratisation of the market which, in a glance, simplified human livelihood. However, the open market phenomenon we are currently facing can also act as a double-edged sword. As there are seemingly endless choices and possibilities […]
