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SolutionsGrowth and Innovation Research

Growth and
Innovation Research

Test new ideas, validate demand, and explore untapped segments before launch.

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Growth and Innovation Research illustration

Growth and Innovation Research

Unlock Growth with Local and Authentic User-Driven Insights

Our Growth and Innovation Testing helps you refine your product with real consumer insights, competitive analysis, and risk assessment. From validating concepts to identifying market gaps, we provide data-driven guidance to maximise your product's success.

Key Components
Consumer Insights & Segmentation
Identify target customer segments, understand their needs, and gauge the potential acceptance of the product through surveys, focus groups, or interviews.
Product Concept Evaluation
Test various product ideas and features, gathering feedback on design, functionality, and pricing to refine the concept.
Competitors Users Sentiment
Analyse current market offerings, identify gaps, and determine the unique selling points that would set your product apart.
Risk & Opportunity Assessment
Identify potential risks, market barriers, and opportunities that could impact the product's success.

Potential use case

New Product Development

Testing demand for a new product or service before launch

A financial services company wanted to assess whether their new savings product will attract their current clients for cross selling purposes

Proof of Concept Testing

Testing market fit and concept prior to further development

A ride hailing product team is looking to see if the proposed solution solves a customer problem identified

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Rise with Better Insights

From market entry to innovation testing, we deliver research that drives real business impact. Reach out to explore how we can support your next move.