SaaS Wave in Indonesia

This report discusses SaaS, also known as Software-as-a-Service, a software delivery model that relies on internet connection to utilize the products. SaaS businesses have been growing rapidly in Indonesia in the past few years specifically in the fintech, healthcare, retail, logistics, and education industries. According to a research by Boston Consulting Group, the market size of Indonesia SaaS business expected to grow from estimated US$ 100 million in 2018 to 31.9% in the following five years to reach US$ 400 million in 2023. This represents the large market potential of SaaS business in Indonesia, which will be discussed in detail in this report.