The pursuit of growth is never-ending for any business – from a small startup all the way to a large global corporation. The Growth Multiplier podcast examines pathways, strategies, and hacks companies have explored and tested in their efforts to scale up their businesses.
In each episode, host Ricky Willianto – co-founder of Ravenry – speaks with CEO’s, growth hackers, product managers, and marketers all around Asia to find nuggets of wisdom and insights from their journey multiplying growth. Ricky and his guests discuss viral marketing, community building, pricing strategies, channel development, and also company culture and people.
Growth Multiplier explores not only replicable successes, but also phenomenal failures that we all can learn from.
In this episode, David Fallarme talks about how he’s built HubSpot’s marketing strategy for a fragmented market such as Asia. He also talks about why it is important to put customer first, his view on personal branding, and the strategies and tools he uses for his personal growth.
In this episode, Junwen talks about how to use adjacency strategy as a way to find new growth opportunities. He also talks about the importance of using context to position your products, coupling early adopter engagement with referral strategy, and leveraging corporate partners to open up new channels.
In this episode, Zenos talks about why it is important for founders to pick up new skills as their startups start to scale. Having scaled multiple startups including Hmlet, Zenos shares his experience transitioning from a 0 to 1 business to a skyrocketing business and the things founders should look out for.
In this episode, Michele Ferrario talks about the early days of StashAway and how they got to $1B AUM within a span of 3.5 years. A big part of that strategy is building customer trust early and ensuring that you are extremely focused on the product experience and customer experience.
In this episode, Foti Panagio of GrowthMentor.com talks about why it is important to build a minimum lovable product to start with, why he’s chosen to focus on generating good karma with his company, and some strategies on how he’s hacked his personal growth in the early days.
In this episode, Hsu Ken Ooi of Iterative VC talks about the early growth strategies of his first two startups Weave and Decide.com. Hsu Ken also talks about why it is important to invest in one’s self, how to look at psychology for growth hack inspirations, and why you need to fall in love with the problem instead of the solution.