While many people have recognised the benefits of working with freelancers, there are still many questions around how they should go about sourcing for the right freelancers.
Sourcing for the right freelancers can be as challenging as recruiting a full-time employee if you do not know where to begin. There are several ways you can find freelancers right now, and we’ll explore their pros and cons.
Growing two bootstrapped startups by being a good online citizen with Jesse Hanley (Bento and TalentTree)
In this episode, Jesse Hanley (Bento and TalentTree) talks about bootstrapping his two startups and being a good online citizen. He also shares how he makes sure to de-risk his businesses, picks his product and market carefully, and why friendship is his metric of success.
In this episode, Robin Vander Heyden (ManyRequests) talks about building a community as a distribution channel early in the life of your startup. Robin also talks about building relevant content at every step of the marketing funnel, leveraging pre-sales to validate his ideas, and building multiple customer channels to generate micro-conversions.
Working with freelancers is very different from working with your full time colleagues. They are often not co-located with you, they have different schedules, and might even live in completely different timezones. In our years of working with hundreds of freelancers, we have accumulated several tips that might be helpful.
Globally, it is estimated that 17.6% of the world’s working demographics are freelancers in 2018. By 2027, the proportion will reach an estimated 28% globally by a conservative estimate. Some industry players estimated that in some countries like the US, this proportion will reach 50.7% by 2027.
Companies spend millions of dollars generating or purchasing insights every year. In 2012, a report by McKinsey and IDC found that an employee spent an average of 8.8 hours searching for information and an additional 8.1 hours analysing it during a workweek. That equates to around 60 days per year of people spending time generating insights rather than executing on them. In dollar terms, those days are worth at least $12,500 per employee per year.
In just a few years, Yeap Ming Feng and Seedly built a highly-successful personal finance platform in a competitive space by taking cues from their users’ experience. Focusing on one’s audience and making digital a seamless part of the customer experience are as crucial as ever before.
Yeap Ming Feng is the Head of Growth at Seedly, Singapore’s largest personal finance community. Ming Feng has been instrumental at helping Seedly grow to its current size. The company currently attracts more than 1.1 million visitors to its platform every month up from 600,000 just a year ago. The company initially started with its community strategy to support growth of its mobile app. However, the content the company generates has undoubtedly solved huge pain points amongst Singaporeans who are looking to educate themselves with personal finance knowledge.
In Bill Gates’ essay from 1996, where the phrase “content is king” was popularised, the idea of content as the propelling force of the internet was front and center. He argued that like the TV and broadcasting industries, “long term winners are those who know … [how] to deliver information and entertainment.”
In 2006, Hubspot started its business and only had 3 customers in its first year. By 2020, the company is on track to generate more than $800 million in revenue, boasting more than 85,000 customers. That is 34% more customers from the year before – an amazing growth at a time when COVID-19 was devastating and bankrupting businesses.